My Approach
Regardless of the size or type of project—and whether it calls for my copywriting or editing expertise (or a mix of both)—I approach my work with the same level of care and attention to detail that I apply to my own writing endeavours.
From well before I “hung up my shingle” as a freelance writer and editor, I’ve based my work and reputation on three main pillars:
Well-developed knowledge of my subject matter
Careful attention to language and style choices
Clear, consistent and honest communications
If you’re looking for a professional who cares as much about your projects as you do and will put discipline, research and a critical perspective to work for your messaging, you’ve come to the right place.
Learn more about what I stand for as a professional and as a person in this blog post.
Copywriting
Long-form content, including eBooks and white papers
Research-based blog posts and articles
Advertising copy for print, mobile and OOH campaigns
Sales proposals, sell sheets, case studies and other B2B content
Press releases and other PR material
Social media ghost-writing
Editing
Copy editing and style sheet development (for business and creative writing projects)
Substantive editing for overall flow and readability
Line editing for power and persuasiveness
Proofreading for accuracy and consistency
Cold reading (for creative writing projects) for continuity of voice and timelines
Digital Strategy
Marketing campaign planning and execution
Brand messaging development and omni-channel media execution
Cross-channel content syndication using MarTech solutions
Select Samples
Don’t see an industry, subject or type of content that you’re interested in? Just ask!
eBooks, White Papers, Reports, User Guides and Other Long-Form Content
RETAIL
Is Costco the Winner of the COVID-19 Pandemic?
In the Grocery Aisle: South Asian and Southeast Asian Canadians
Cultivating Success in the Canadian Cannabis Business
Stocking Up in the Freezer Aisles: The Pandemic’s Effect on the Frozen Food Category in Canada
The Canadian Amazon Prime Member
The Canadian Amazon Subscribe & Save Shopper
The Great Divide: One Country, Multiple Cohorts
Competing in Canadian Retail: TC Media’s Guide for Digital Promotion Distribution Success
TECHNOLOGY
Defining a Shared Responsibility Model for Amazon Web Services
Transform Your Data-Driven Business: Drive Performance, Power and Security with Future-Ready IT
What You Need to Know about Online Fraud
HOME IMPROVEMENT
The Ultimate Water Purification Guide
The Ultimate Guide to Indoor Air Quality
Blog Posts
RETAIL
Canadians’ Parenthood Plans Continue While American Parents Dwindle
Sustainability: Canadians are All Talk with a Slow Walk
Software as a service (SaaS) Automation Technology
6 Ways to Optimize the Customer Experience with Automated Billing
Why It’s Time to Leave the Legacy Finance Stack Behind
6 Ways SaaS Finance Leaders Can Optimize Their Quote to Cash Process
Empower Your Performance-Driven Business Using APIs and Webhooks
Are You Missing This Key Step in Your Dunning Process?
Get Better Results from Your CLM Initiatives Using Finance Automation
Workplace Productivity, Communications and Culture
11 Ways to Increase Productivity and Reclaim Time with Cloud Accounting
Six Strategies for Empowering Women To Be Seen and Heard
Disruption and Demand for Growth Leads to the Rise of the Gig Executive
How Empowering In-store Associates Improves Your Grocery Business
Annual Reports
Fair Practices Commission (2020)
Fair Practices Commission (2019)
Web Content Strategy and Development
HealthPRO Procurement Services Inc.
Chartered Professional Accountants of Ontario “Become a CPA” section
Storage City, New South Wales and Queensland, Australia