No matter the size or scope of your project, you can depend on my writing and editing skills to get the results you’re looking for from your content: building awareness, educating a wider audience, and converting more prospects into customers and evangelists for your brand.
Better content is within reach:
End-to-end content Development
From ideation through writing and editing to last-looks before going live, my multi-step process is proven to deliver high-quality, research-driven content that educates and inspires action.
GHOST WRITING
When words escape you, trust that mine never will! Long- or short-form content that rings true to your voice and vision, written by me but with your name on it.
Copy Editing & Proofing
Improve the clarity and persuasive power of your content, while also catching errors in syntax, spelling, grammar and punctuation.
Brand Messaging
Deliver compelling brand messaging across the channels your audience uses most, adapting and syndicating content for best performance across formats and platforms.
Industry Expertise
Tap into my decades of hands-on experience in omni-channel media strategy and execution, MarTech, retail, and book and magazine publishing.
Reputation is earned:
Ruth is the ultimate writing unicorn—she’s got broad-spectrum industry knowledge and asks critical questions to really deep-dive into her clients’ unique business and marketing needs…. Ruth is able to drive strategic discussions while also making connections between data sets and subject matter that might otherwise get lost in the details. Plus, she delivers pitch-perfect writing, from blog posts to category reports and whitepapers… [delivering] content that balances educational and promotional priorities.
Ransom Hawley, CEO, Caddle Inc.
Ruth is just one of those talented writers who not only “gets it,” she generates it, redrafts it, edits it and finesses it, and does so with accurate scoping to deliver exceptional work…. For everything from whitepapers, emails, programmatic digital ads, LinkedIn posts, video scripts and sales collateral to SEO-enabled website content that supports service launches and go-to-market enablement, Ruth brings tremendous value to her assignments, doing her own research to create content that is strategic, easy to understand, compelling, creating and on-strategy. Even for highly technical offerings, Ruth dives deep into the competitive landscape to fully understand and embrace each topic or service offering, then brings her own invaluable insight and compelling copy to create or deliver the tone, cadence and style for the brand voice.
Gayle Duncan, Interim CMO, Hydro One Telecom
Trust is earned—and Ruth has certainly earned mine…. Ruth is one of my “go-to” writers when I know the job will be challenging…. I’ve worked with her across multiple B2B technology clients and, in every case, her writing has hit it out of the park, often on the first draft. She’s able to quickly absorb complex technologies and reams of briefing docs (often on subjects that she’s never worked on before) and distill that info into rock-solid content that has clients—and me—singing her praises. Just as important, she’s great to work with, asks insightful questions, doesn’t need hand-holding, and is adept at meeting often-crazy timelines.
Mark Norton, VP, Creative Strategy, Get Lift Agency
Blog: Lessons from a Creative Freelance Life
A space for personal-professional reflection, plus tips & tricks to make your freelance work-life more fulfilling & successful.
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