No matter the size or scope of your project, you can depend on Ruth’s writing and editing skills to ensure the consistency, clarity and elegance of your content.
Ruth has built her career on developing high-converting marketing communications programs for top-tier international brands. With proven experience in omni-channel media planning and execution, and both B2B and B2C content writing and editing expertise, Ruth is ready to take on your communications challenges and will work with you to get the results you’re looking for from your content.
Your Content Needs
Engaging & informative B2B content development, from press releases, social media & blog posts to long-form thought-leadership work, including LinkedIn articles, white papers, eBooks & more formats
Highly effective marketing content puts your most compelling brand message forward across all channels, from sell sheets, sales decks & RFPs to digital campaigns, in-store promotions & more
Advanced digital marketing strategy based on expertise garnered from representing Top 500 global brands using leading Canadian media outlets, syndication channels & MarTech solutions
Keen eye for detail (and errors!), with particular expertise in fiction & poetry manuscripts, as well as B2B collateral that demands clarity & consistency, such as sales catalogues & RFP responses
Deep knowledge in an array of industry verticals, including omni-channel media strategy & execution, MarTech, retail, CPG & publishing
Proven Experience in Omni-channel Media, Marketing, and Sales
With a diverse background that includes increasingly senior leadership roles with some of Canada’s largest MarTech-driven media companies, plus experience in sales, fundraising, and board management with several non-profit organizations, Ruth brings a multifaceted approach to her writing and editing practice.
Ruth Zuchter cut her teeth in magazine publishing with Rogers Media over 15 years ago,and quickly moved up the ranks to become a respected leader in Canada’s marketing communications sector.She has led sales-driven Account Management teams focused on omni-channel marketing, and has been responsible for building strategies and multi-million-dollar media executions for a variety of well-known brands, including Aimia/Aeroplan, BMO, Disney, P&G, Pepsico, QTG Canada, Rogers Media, TC Transcontinental, and Scholastic Canada.
Ruth holds a Master of Arts degree from Western University, and has completed a dozen courses with the University of Toronto, Ryerson University, and the Toronto New School of Writing, exploring poetry and prose writing, narrative and language use, and the practice of copy editing.