No matter the size or scope of your project, you can depend on Ruth’s writing and editing skills to ensure the consistency, clarity and elegance of your content.

Ruth has built her career on developing high-converting marketing communications programs for top-tier international brands. With proven experience in omni-channel media planning and execution, and both B2B and B2C content writing and editing expertise, Ruth is ready to take on your communications challenges and will work with you to get the results you’re looking for from your content.

Your Content Needs

B2B Content

Engaging & informative B2B content development, from press releases, social media & blog posts to long-form thought-leadership work, including LinkedIn articles, white papers, eBooks & more formats

B2C Marketing

Highly effective marketing content puts your most compelling brand message forward across all channels, from sell sheets, sales decks & RFPs to digital campaigns, in-store promotions & more

Digital Strategy

Advanced digital marketing strategy based on expertise garnered from representing Top 500 global brands using leading Canadian media outlets, syndication channels & MarTech solutions

Copy Editing

Keen eye for detail (and errors!), with particular expertise in fiction & poetry manuscripts, as well as B2B collateral that demands clarity & consistency, such as sales catalogues & RFP responses

Industry Expertise

Deep knowledge in an array of industry verticals, including omni-channel media strategy & execution, MarTech, retail, CPG & publishing

Ruth has been a great asset to our publishing program. Whether it be a short announcement or a 500-page novel, she approaches every text we give her with a thoroughness that never ceases to amaze.

Jay MillArpublisher and owner, BookThug www.bookthug.ca

No one I have ever worked with cares more, brings more passion and higher standards to their work than Ruth Zuchter.

Lawrence Tepperman founder and managing director, K2 Digital www.k2digital.com

Consultative, collaborative, committed, and immensely capable! Pick Ruth for your “A” team. You can trust her to go the distance.

Jane AveryNational Account Manager, Globe Media

From simple sell sheets to a complex white paper, Ruth brought our work to the next level with her professionalism, sharp communication skills, and well-rounded business acumen.

Sofie WassmerMarketing Manager, TC Media

Ruth is passionate about her work and she was the difference in taking a project from an amateur to a professional execution.

Tony Estevesinspirational facilitator and coach, and owner, I On The Ball Consulting www.iontheball.ca

Ruth is creative, thoughtful, detail-oriented, and she takes initiative…. She consistently adds a level of professional polish to my documents.

Katie Gilbertorganizational development professional and founder, Strategic Milestones
Ruth brings great patience and thoughtfulness to projects. She provided a desperately needed re-write of web copy for a key client which has been pivotal for their SEO results.
Michael McMahonBrightSite, dedicated website development and marketing services - www.brightsite.to

Writing & Editing Services

W R I T I N G

  • Blogging (B2B & B2C)
  • Business and sales proposals, sales sheets, and other collateral material
  • White papers and other long-form, informational documents
  • Articles for academic and business sectors
  • Press releases and other PR material
  • Ad copy (print, online, mobile, broadcast)
  • Resumes, CVs, LinkedIn profiles, and bios

​Plus: Social media ghost-writing, when you want to maintain a brand presence but don’t have the time or know-how to keep up.

E D I T I N G

  • Cold reading to catch last-minute errors and to maintain continuity of voice, characterization and timelines from the beginning to the end of the story
  • Copy editing, including business communications, journal or magazine articles, and creative manuscripts (fiction, poetry, non-fiction, reference)
  • Proofreading for accuracy and consistency
  • Substantive/developmental editing of creative manuscripts, business and academic articles, presentations, proposals, and more

For a selection of samples, click here.

ABOUT RUTH

Proven Experience in Omni-channel Media, Marketing, and Sales

With a diverse background that includes increasingly senior leadership roles with some of Canada’s largest MarTech-driven media companies, plus experience in sales, fundraising, and board management with several non-profit organizations, Ruth brings a multifaceted approach to her writing and editing practice.
Ruth Zuchter cut her teeth in magazine publishing with Rogers Media over 15 years ago, and quickly moved up the ranks to become a respected leader in Canada’s marketing communications sector. She has led sales-driven Account Management teams focused on omni-channel marketing, and has been responsible for building strategies and multi-million-dollar media executions for a variety of well-known brands, including Aimia/Aeroplan, BMO, Disney, P&G, Pepsico, QTG Canada, Rogers Media, TC Transcontinental, and Scholastic Canada.
Ruth holds a Master of Arts degree from Western University, and has completed a dozen courses with the University of Toronto, Ryerson University, and the Toronto New School of Writing, exploring poetry and prose writing, narrative and language use, and the practice of copy editing.

Learn more at http://www.linkedin.com/in/ruthzuchter

Connect with Ruth

to get her writing & editing skills working for you.